The co-creation ofcontent provides brands and consumers with richer, more rewardingexperiences. – ????????????? Theater of the Streets A trend that continues to gain momentum is the way brands areutilizing street theater or public spectacles to sparkconversation, inspire crowds and build a captive audience. Target’s”Little Marina” campaign and Leo burnett New York’s “New YorkTypes” are examples of brands that weave themselves into the fabricof cities through engaging and awe-inspiring acts. Craft Impeccably crafted work is a mainstay within this year’sPredictions. Nike’s film submissions coupl
CHICAGO , June 11, 2012 /PRNewswire/ — Today, Leo burnett Worldwide unveiled its 25th anniversary edition of Cannes Predictions , a glimpse into the advertising industry’s most prestigious awardshow, The Cannes Lions International Festival of Creativity . This year’s Cannes Predictions include 40 creative pieces from 15 different countries, allexpected to win a prestigious Cannes Lion. Regarded as an annual barometer for success at the Festival, Cannes Predictions was created in 1987 and today is the advertising industry’sleading forecast of creative contenders around the globe. The annual se
Here’s what did to take back control of her life (and her job.)
I recently began coaching a new client, Carol, who is a senior executive from a large company and facing the fallout from an unsuccessful project. In retrospect, she could see where her lack of knowledge on a topic slowed her down. In fact, she’d been struggling for two years to catch up, learn the system and make headway. She could even see where she SHOULD have asked for help, but her company culture was highly competitive and carol felt that asking for help would put her at a disadvantage. When she requested additional employees, she was told there wasn’t any “headcount available” and s
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